Sales at department stores have been sluggish in recent years, but the stores' cosmetics sections are providing a ray of light with their robust growth. In 2017, sales at these sections jumped 17% from the previous year and topped 500 billion yen. Each day, about 2,000 customers buy their preferred makeup products at one long-established department store in Nagoya offering an array of famous brands. These customers include an 88-year-old company executive who never goes without makeup, a young woman setting on a new path in life by changing her job and her makeup, and an art dealer who considers cosmetics to be a vital part of her "combat uniform" worn during business battles. How do women want to present themselves and to be seen? For 3 days, we watched the customers quietly – but excitedly – finding their ideal makeup.
| Title | Document 72 Hours - Season 9 Episode 16 The Women on the Cosmetics Floor |
|---|---|
| Year | 2024 |
| Genre | Documentary |
| Country | Japan |
| Studio | NHK, NHK BS1 |
| Cast | |
| Crew | |
| Alternative Titles | |
| Keyword | everyday people, life and times, soko ga shiritai |
| First Air Date | Oct 03, 2006 |
| Last Air date | Dec 06, 2024 |
| Season | 15 Season |
| Episode | 573 Episode |
| Runtime | 30:14 minutes |
| Quality | HD |
| IMDb: | 8.70/ 10 by 3.00 users |
| Popularity | 36.171 |
| Language | Japanese |
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