American Cinema - Season 1 Episode 3 The Star

Greta Garbo, Cary Grant, Dustin Hoffman — these among many others are names synonymous with Hollywood. Early on, Hollywood saw that recognizable talent could minimize the financial risks of film production. Critics, film scholars, and studio publicists view the stars from many angles: as marketing tools, cultural icons, and products of the industry. Joan Crawford headlines as a case study of the cultural phenomenon of stardom.