The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers. Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy.
Title | The Apprentice - Season 7 Episode 7 Freemium Magazine Launch |
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Year | 2024 |
Genre | Reality |
Country | United Kingdom |
Studio | BBC One |
Cast | Lord Alan Sugar, Mark Halliley, Karren Brady, Tim Campbell |
Crew | |
Alternative Titles | The Apprentice UK |
Keyword | competition, business competition, employment |
First Air Date | Feb 16, 2005 |
Last Air date | Apr 18, 2024 |
Season | 19 Season |
Episode | 243 Episode |
Runtime | 60:14 minutes |
Quality | HD |
IMDb: | 5.70/ 10 by 28.00 users |
Popularity | 26.178 |
Language | English |